About us
Technical ability multiplied by commercial understanding.
We work with businesses to identify repetitive, labour-intensive and time-consuming processes, then design software and automation to improve them.
Why RareSquared Labs exists
Businesses lose time and money through processes that have become unnecessarily manual. Systems were added one at a time, workarounds became habits, and nobody has since stepped back to ask whether the work still needs to be done that way.
We do not begin with a pre-packaged product and try to force it into the business. We begin by understanding how the team currently works and where time is being lost.
Who we are
John
Commercial and product
Product direction, business processes and customer journeys. John focuses on where the commercial value sits in a process, how customers actually move through a business, and which improvements are worth paying for.
Jay
Engineering and delivery
Software engineering, AI systems and integrations. Jay handles architecture and technical delivery — building the systems, connecting them to existing software and making sure they hold up in real use.
The combination matters. Technical skill without commercial judgement produces automation nobody needed. Commercial insight without technical delivery produces a plan that never ships.
Our approach
Automation must earn its place. We only automate where the solution creates a credible practical return. If a process does not cost you enough in time, money, errors or lost opportunities to justify the work, we will say so rather than sell you a system.
Human oversight stays where it matters. Important decisions can remain subject to human review and approval. The objective is to remove repetitive work while retaining appropriate control, accountability and judgement.
Plain language over jargon. You should not need to understand the technology to understand what we are proposing, what it will change and what it is worth.
Who we work with
The solution is determined by the process, not restricted to one industry. The businesses we can help most are those with repeated administration, disconnected systems, high enquiry volumes or tasks that must be completed consistently. That includes professional services, trades and construction, property and estate agencies, automotive, recruitment, finance and insurance, hospitality and ecommerce, membership organisations, logistics and manufacturing, and healthcare administration.
Show us what wastes your time.
Tell us about one repetitive process. We will assess whether it can be improved through automation.